Many brands fail trying to leverage on technology to create something cool and gimmicky for their products in the digital space. Most of the time, it’s because these were executed frivolously with the technology solutions solving no genuine consumer problem whatsoever.
Enter this touch free recipe players by Unilever brand Flora. Rooted on a genuine consumer insight that following recipes online while cooking can be extremely messy business (which my wife can testify to), Handy by Flora is a new web app that aims to change all that though, by letting you control recipe videos on YouTube using gestures (detected using your webcam) without even having to touch your laptop.
Check it out at www.handybyflora.com