This is simply brilliant storytelling from BBH London and Robinsons Drinks. A nice plot twist at the end with an extremely interesting and unique point of view – It’s good to be a dad but it’s better to be a friend, this ad plays (no pun intended) nicely into Robinsons’ tagline of Play Thirsty.
This is a great example of good storytelling that is rooted on a strong consumer insight.
The video shows a group of handicapped men playing wheel chair basketball and ends with a surprising twist. The voiceover alludes that the choices we make reveal the true nature of our character. This is strongly tied to the insight that at a pub/bar most people order beers but you need to make a conscious choice to choose a Guinness. Guinness drinkers make bolder choices. They aren’t spectators to life but active participants.
Done by BBDO Worldwide.