Guinness Wheel Chair Basketball

This is a great example of good storytelling that is rooted on a strong consumer insight.

The video shows a group of handicapped men playing wheel chair basketball and ends with a surprising twist. The voiceover alludes that the choices we make reveal the true nature of our character. This is strongly tied to the insight that at a pub/bar most people order beers but you need to make a conscious choice to choose a Guinness. Guinness drinkers make bolder choices. They aren’t spectators to life but active participants.

Done by BBDO Worldwide.