Dell “Beginnings”

Dell celebrates the humble beginnings of all great companies in this unbelievably good Dell ad. Most companies get so big that they forget their roots as an innovator, a consumer champion and a company that set out into greatness and to solve a genuine problem with a fantastic product or solution.

Kudos to Dell for this great ad, a wonderful point of view that celebrates them becoming a private company once again. When you answer to no one and don’t have to worry about public opinion and your stock price, you can start acting on your roots again, manifesting your true brand purpose and putting your customers at the centre of everything you do.