Dell “Beginnings”

Dell celebrates the humble beginnings of all great companies in this unbelievably good Dell ad. Most companies get so big that they forget their roots as an innovator, a consumer champion and a company that set out into greatness and to solve a genuine problem with a fantastic product or solution.

Kudos to Dell for this great ad, a wonderful point of view that celebrates them becoming a private company once again. When you answer to no one and don’t have to worry about public opinion and your stock price, you can start acting on your roots again, manifesting your true brand purpose and putting your customers at the centre of everything you do.


Landfill Harmonic


This is an amazing social project done by a truly remarkable group of people in Paraguay: An orchestra that plays instruments out of trash. A truly awe inspiring tale of the things that can be done when people band together against adversity and circumstances to create music and an emotional experience for everyone that watches this.

The Browser You Love To Hate

#WellPlayed Microsoft. Well Played indeed.