See Your Folks

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This is a timely reminder and a great example of how a simple digital idea can help drive a behavior change. See Your Folks is a website that predicts based on location, how often you visit your parents now and their individual ages. Based on data from the World Health Organization, it simply computes the number of times you will get to see them again based on your current frequency and their predicted lifespan.

A simple idea, but one that is sure to drive action to improve on frequency, especially now that it has dawn upon you that there’s a finite number of times you will actually get to see them before the inevitable happens.

Visit the site here.

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Social Strategy – Getting your company ready

This is a great presentation done by the guys at the Altimeter Group about what’s required for companies to incorporate social media as part of their overall business strategy.

It details a step by step methodology and provides an array of helpful insights and tools. Overall, its a great road-map for client side marketers and stakeholders to refer to when laying the foundation for building their brand and business with social media

Philips vs The Sun

Philips did this social media campaign a while back called Philips Vs Anything which I thought was really cool.

The idea was that people could challenge Philips to beat something else using their products via twitter.

The winner would get one of Philips’famous 21:9 Cinema Screens.

In this video example Philips Vs The Sun, the guys try to fool a Rooster to think that it’s morning using a Wake-Up Light – It’s hilarious.

Campaign website: http://philipsvs.com

Twitter: http://twitter.com/philips_vs

This is a great way to leverage on the viral power of social networks and interact with the social community by giving them something really interesting, fun and innovative to be part of and shout about.

You would think something this cool would generate a lot of buzz – It did in the marketing community. However, it only generate a small number of tweets per day and there weren’t many mentions of the brand on Twitter; showing that it wasn’t as well received by mainstream consumers.  A key lesson here in social media – Just because some people like content doesn’t guarantee that it will go viral.