A Declaration of Love

This is great storytelling (though some parts beg many questions). But as a content piece it has the various elements, emotions and insight to take you on a journey and at the end, after the emotional reveal, you look at the brand that did this and go, WTF does this have anything to do with hair colour.

This is probably why you need a brand planner. Creativity and storytelling is useless unless there’s a clear linkage to the brand.

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