No One Likes To Be Locked In (to their Home Loan)

This one is a little dated but again, a rich point of view from NAB that no one should be locked in, especially by “force” (literally or by your home loan).

Rather than using traditional print or TV to communicate this, they have instead decided to create a series of awesome activation ideas that are distributed as video content online for Australians to view and share. Something that is sure to generate talkability about the bank and its no lock-in home loan packages.

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