Daybreak: A Transmedia Campaign of Epic Proportions

AT&T together with Tim Kring and BBDO launched Daybreak, a transmedia campaign that marries digital content, storytelling and engagement across multiple platform and device.

Daybreak is a layered digital campaign for AT&T’s “Rethink Possible” platform that highlights its 4G netwrok and product innovations. It’s a transmedia campaign of epic proportions, starting on TV with Touch the Fox series created by Tim Kring and continued online across two dedicated sites and mobile apps, creating an immersive entertainment experience that gives users a new way to expereince storytelling across mutiple layers of media and devices.

Check it out here


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