Excuse Me, Monteith’s, There’s a Twig in My Cider

The brand problem: How do we let customers know that our Ciders are made from fresh fruit and not fruit concentrate?

The Idea: Subvert an existing conversation (foreign objects found in food products) with a unique POV (Our Ciders are made from fruits so fresh that sometimes you might find twigs from the trees we harvest our fruits from in our cider packaging)

The most brilliant solutions are the simplest ones. But you'll need some ballsy clients brave enough to try something like this.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s