Excuse Me, Monteith’s, There’s a Twig in My Cider

The brand problem: How do we let customers know that our Ciders are made from fresh fruit and not fruit concentrate?

The Idea: Subvert an existing conversation (foreign objects found in food products) with a unique POV (Our Ciders are made from fruits so fresh that sometimes you might find twigs from the trees we harvest our fruits from in our cider packaging)

The most brilliant solutions are the simplest ones. But you'll need some ballsy clients brave enough to try something like this.

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