Volkswagen BlueMotion Roulette

How do you make a technical, abstract product benefit interesting? Fuel efficiency is not something you can get people particularly excited about to find out more.
Volkswagen did it by turning the entire experience into a roulette game; getting people to guess how far the new
Volkswagen Golf BlueMotion will run on one full tank of gas. The winner gets to win a car. As each person could only make one guess, participants had to find out more about the car, technology and route in the process, making it an absolutely engaging experience.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s