The LivingSocial Taxi

Living Social has been the lesser known of the daily deals site (especially in Asia) as compared to Groupon.

The company started as a social discovery and cataloging network company that offers  daily deals based on handpicked experiences that can be shared with friends.

Their point of view is to surprise and delight consumers every single day and the company digs deep to deliver this by designing total experiences that delight consumers and bring an adventurous and loyal following to local businesses

This POV is manifested very nicely in the form of the Living Social Taxi where unsuspecting passengers who have hailed the cab have to make a choice—carry on to their original destination, or 'roll the die' and go for an exciting experience.

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