Speedo Pace Club

Speedo launches an online community and mobile app – i.e. The Nike + for Swimming.

The Speedo Pace Club provides training programs to help all levels of swimmers improve their fitness and stroke technique.Swimmers are able to find swimming pools, track their times, share them with friends, and receive support from a swimmer’s social network within Pace Club. Alongside training is content from the world’s top swimmers that includes tips on training, your diet and an insider’s perspective from the heat of competition.

The Speedo Pace Club has five components.  It lets users form a virtual swim team, via Facebook, helping them connect online for the support, recognition and motivation they need to achieve their swimming goals. It even allows them to give fellow team members a virtual high five, when appropriate. The club will also award virtual swim team members virtual badges and discounts on Speedo merchandise once they reach certain levels of achievement.

Great to see platform type ideas from classic brands.

Check out the site at: http://paceclub.speedousa.com

You can also download the mobile app at http://itunes.apple.com/us/app/speedo-pace-club/id448067082?mt=8

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