PETA Campaign Against Animal Cruelty

Interesting execution by McCann Singapore for PETA using Stickybits (the iPhone App) to bring a bit of interactivity to their outdoor ads.

The ads shows a range of leather goods on OOH mediums that are selling at huge discounts.

When users scan the barcode provided to find out the "sale" price using the Stickybits app, they are directed to videos staring celebrities (who support the PETA cause) illustrating how animals are exploited/killed to fashion these products.

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