RUN Fwd: – THE GLOBAL EKIDEN RELAY

Nike RUN Fwd is the latest campaign that rides on the Nike+ platform. Taking a queue from the ancient Japanese sport of Ekiden, a popular winter relay whereby teams run over long distances and hand over leadership with the exchange of a sash, Nikhe Run Fwd is a team relay that encourage users to form teams to run in a relay.

Another brilliant campaign that leverages on teams (along with Men vs Women and Nike City 10K Singapore vs Kuala Lumpur) by Nike that is sure to engage existing members and drive new users to the Nike+ platform

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