It's never easy coming up with a viral ideas for B2B marketing, especially for enterprise IT services.
That's what makes this viral video by IBM so cool.
The video is a play off traditional Japanese theatre featuring a kung fu master fending off villains with his awesome kung fu skills.
The tie in between the video and the product is very nicely done – The IBM eX5 always supports your business behind the scenes,
metaphorically shown by the "behind the curtain" helpers in the video.