A hunter shoots a bear!

This is a great example of how to create a great viral ad for a most certainly boring product – The ink correction fluid/tape. :

It’s an interactive YouTube video campaign for European stationary brand Tipp-Ex. After viewing a YouTube video titled “A Hunter Shoots A Bear” – during which the former can’t quite bring himself to pull the trigger – users are invited to re-write the encounter themselves, making virtual use of Tipp-Ex’s ink correction products to white out the title of the video and fill in the blank with their own version of events. Check out the video here:

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