VW’s Sunday Drive

When it comes to marketing cars online, it’s always a challenge trying to replicate the experience on a digital platform.

VW Canada’s new Sunday Drive microsite has done a pretty good job doing it. Their idea was to bring back the much forgotten Sunday drive where destination were overated and schedules were non-existent. You  just picked a random direction and drove. Chilling out and enjoying the sights and the whole driving experience.

The microsite at http://vwsundaydrive.ca has a little turntable where you can remix your own tunes for that perfect Sunday cruise to nowhere in particular.

Makes me feel like taking a road trip.

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