The Mégane Experiment

Great campaign by Renault – Can a car change a town?

In 2010, Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.

To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment’.

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