Nike Chalkbot

Case study of the Nike Chalkbot campaign. Nike tied up with the Tour de France where users and spectators could submit 40 character messages by SMS, Twitter, Web Banners and the Nike Livestrong website. Each message would be send to the Chalkbot, printed on a section of the course, instantly photographed, tagged with GPS coordinates and then emailed to the person who submitted it.

Overall, a very inspiring campaign and hats off to Nike for coming up with this.

Posted via email from The Digital Marketer

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s