The Google Job Experiment

This is an ingenious way of putting yourself out there and getting that dream job. Similar way we’ve seen people take out Facebook Ads targeting high level executives at specific companies selling themselves.

It’s so simple and clever, you wonder why you’ve never thought of it yourself.

Creative director Alec Brownstein turned his job pitch into a YouTube video and bought paid search ads promoting the video. His ads targeted only Google users searching for the names of employers from whom he wanted a job offer from.

I.e. When one of those prospective employers searched their names, they would see the ad from Brownstein. He targeted 5 prospective employers and got interviews with 4 of them and job offers from 2.

Total advertising cost – US$6. Brilliant.

Posted via email from The Digital Marketer

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s