ID/TBWA introduce the newly revamped men’s fragrance Kaiak online with a banner you could literally smell.
The agency created custom hardware and attached it to computers at more than 15 LAN houses in Brazil—used by those who don’t have their own home computers. The agency created a special banner that appeared on the computers’ internet start pages reading, “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” Those who click are treated to scented strip that emerges from the special hardware.