Philips did this social media campaign a while back called Philips Vs Anything which I thought was really cool.
The idea was that people could challenge Philips to beat something else using their products via twitter.
The winner would get one of Philips’famous 21:9 Cinema Screens.
In this video example Philips Vs The Sun, the guys try to fool a Rooster to think that it’s morning using a Wake-Up Light – It’s hilarious.
Campaign website: http://philipsvs.com
This is a great way to leverage on the viral power of social networks and interact with the social community by giving them something really interesting, fun and innovative to be part of and shout about.
You would think something this cool would generate a lot of buzz – It did in the marketing community. However, it only generate a small number of tweets per day and there weren’t many mentions of the brand on Twitter; showing that it wasn’t as well received by mainstream consumers. A key lesson here in social media – Just because some people like content doesn’t guarantee that it will go viral.